I don’t like threads on Twitter.

Even the good ones.

Don’t get me wrong – they’re often entertaining, interesting, and educational.

And I do enjoy them.

But I don’t like them because they’re so ephemeral.

A lot of works goes into them, they’re fun to poke through, but then they’re gone. And there’s not really a good way to save them.

You can bookmark them, but then you’re stuck with a list of bookmarks. I tend to use bookmarks for things to check out later, and then I clear them out.

There is definitely a place for them, and I get their utility. And I understand how they are engaging.

But some of them are so engaging I want them to live somewhere that I can easily return to for reference.

You know, like a blog.

A few weeks ago I started building a thread on what ‘winning’ looks like in Great Power Competition. I had a good vision for it and I know it would be engaging. It was full of video clips, gifs, pictures, and smart copy.

I stopped building it because I knew that it would be a great thread that would quickly be pushed aside and forgotten.

Instead, I’ll turn it into an article where it can survive.

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