Most social science takes the long road to tell you what your grandmother told you when you were a kid.

“…as when, after wading through mounds of tables and formulae, we come to the general finding (expressed, of course, in the most abstruse manner possible) that people enjoy being in the centre of attention, or that they are influenced by those with whom they associate… which I can well believe, as my grandmother told me that many times when I was a child.”

Stanislav Andreski, Social Sciences as Sorcery

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