In future war, we’re all getting canceled

a fictional female marine in a swamp

A great piece of #FICINT that captures what I think will be a defining element of future war – and competition – smear war.

“All this is very fascinating, general,” she said. “But I think we could benefit from some clarity on how else you plan to change the Corps. Is it your intention to keep female Marines dressing differently from males? Do you want to keep female Marines ‘in a box’, so to speak?”

#CANCELMOLLY

We already see this happening domestically. Our society is very comfortable weaponizing benign information.

Is it really a stretch to think our adversaries won’t do the same?

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Smear War

objection your honor

It’s coming.

Faster and faster.

When you combine our open society, the deluge of information that exists about us and that is already out there – whether we like it or not – and good old-fashioned hacking, we have to get ready for smear war.

Add the weaponization of benign activity/information, a little AI and micro-targeting, and we’ve reached nightmare territory.

Our administrative systems and standard operating procedures are not suited for it. We will be paralyzed.

It’s not new. It’s been done before.

In the next “hot war,” it won’t be loudspeaker operations claiming the “statue of liberty is kaput.” It will be messages directly to your phone about your “sick” dog back home. Along with an AI-generated picture.

There is a way to defend against it. And it’s not hard to do, but it’s easy to mess up.

Patience and trust.

Patience. What looks like an emergency right now will likely dissipate with a little time. Don’t take rash action.

As Colin Powell famously said, “It ain’t as bad as you think. It’ll look better in the morning.”

Trust. We know this is coming, so we have to be ready. When it happens inside of your organization, you have to extend trust. It has to flow up and down.

This takes courage. Courage to push back against the aggressive calls to “do something.”

Be patient. Trust your team.

Don’t scratch the itch.

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