A really fascinating thing happened on Twitter over the past month. Long story short, a fan of of Metal Gear created a Twitter account (@TheTomOlsen). “Tom” is just a regular guy who happens to work on “Big Shell,” the ocean platform that is the setting for most of Metal Gear Solid 2.
Over the course of the month, he posted innocuous photos of daily life on the platform.
The official Metal Gear Twitter account retweeted one of these and rumors began to spread rapidly that the “Tom” account might be a guerilla marketing campaign intended to build enthusiasm for an announcement of a new Metal Gear game. Lots of gaming websites picked up on this and spread the same rumor.
In the end, it was all just the work of a dedicated fan.
Metal Gear Solid 2 is credited as being prophetic of our current environment. A key theme is the spread of misinformation, disinformation and how that plays with our expectations. The game itself constantly teased and harrassed the player, breaking the fourth wall over and over again to make the point.
In the video embedded in tweet below, the force behind “Tom” explains this.
In a strange way, it’s been a very fitting way to memorialize MGS2 — by demonstrating how the rapid transmission of information can lead to the suppression of truth.
Lies spread faster than truth. And even when the lie is refuted, there is a percentage of people who will still only remember the lie.
What I find particularly interesting about this saga is the fact that this must have been well planned and thought out in advance. The deluge of posts, photos, and videos that were shared that “chronicled” the attack on Big Shell were done with purpose – it was polished and professional. The screenshots made it look like Tom was walking through Big Shell snapping photos, taking video, and sharing it with the world. These photos needed to be digitally staged. The force behind Tom knew his target audience. He knew what would get people churning.
This all took work and I’d love to know how long it took to get everything prepped.
The account didn’t respond to others, it had its own agenda. But that didn’t stop others from using it to fit their own narratives or desires.
The account hijacked the fans collective desires and weaponized them for fun. People want a new game, so that’s what they believed. “Tom” never said anything about it, but others filled in the gaps.
Just a really fascinating story.