A long-standing interest of mine is the concept of the “warrior” and the way it started to permeate military culture at the beginning of the GWOT. Recently, there was a small kerfuffle over the rebranding of some Army dining facilities as “warrior cafes.”
The “warriorization” of the Army is a subject with deep roots. We can trace it back to the 2003 invasion of Iraq, and specifically, the ambush of the 507th Maintenance Company in Nasiriyah and the capture of Private First Class Jessica Lynch.
Part of the problem, as the popular thinking went, was that soldiers outside of combat jobs (like infantry) didn’t see themselves as potential combatants. The Army was a job and each soldier had their role – but theirs wasn’t to fight. The early realization that the Iraq war was not going to end quickly and that the “front line was everywhere” led to a re-thinking of the culture that preceded the ambush.
As a result, we became warriors.
We learned the warrior ethos. Modern Army Combatives, which, until then, was more of a niche hobby inside elite Army units, became ubiquitous with the publication of the Modern Army Combatives Field Manual and later TC 3-25.150. Commanders spoke to their “warriors” at formations and spoke of their “warriors” in official communications.
It stuck. Until it didn’t.
It’s difficult to put hard dates on it, but this seemed to last from 2003 to about the early 2010s. The warrior craze seemed to just fade away as a priority. It’s still out there, but it’s not getting the attention that it once did.
That’s part of what was strange about the emergence of ‘warrior cafes.’ It seems like a throwback to those COIN years where we were just trying anything. Remember the Defense of Jisr al-Dorrea (better known as ‘those weird COIN dreams’)?
Personally, I never liked the warrior moniker and the campaign around it. It seems disingenuous. If we just call ourselves warriors, the thinking goes, maybe we would foster a more aggressive mindset.
I always thought ‘soldier’ was a term that captured everything that was needed. And if anything, I’d say professional soldier, to distinguish it from conscription.
I’ll add something though. I think there is a connection between the warrior campaign of the early 2000s and the growth of “warrior” brands and the “warrior” aesthetic both inside and outside of the military. All of this self-reinforcing narrative has become such a strange identity marker.
Remember those discussions, articles, and hot-takes on the “warrior-caste?” This is the idea that the US has this cadre of warriors who are doing the heavy lifting when it comes to our military activity. It is true that only a tiny percentage of the population serves and this community grows increasingly insular over time.
But most of the articles I remember reading about the “warrior-caste” were written in a barely-veiled self-congratulatory style, by reluctant warriors.
As a counter, I really liked the “profession of arms” campaign that we saw under General Dempsey. That too seems to be dying from lack of attention.
Warriors, soldiers, conscripts, victims. At the end of the day, there’s nothing wrong with simply being all that you can be.
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