There won’t be any posts for the next couple of weeks.
I need a break, and so do you.
The next thing you’ll see is the newsletter which will come at the start of the year.
Enjoy the holidays.
I relaunched CTG one year ago today.
Just a random day in late October, I know.
If you’re curious about the history behind the steps I took to bring it back or why I pulled the plug in the first place, you can go down the rabbit hole on the tenth-anniversary post.
Having this space to write and reflect is important, personally. For me, writing is my best reflection. Sometimes it occurs in long-form and gets washed through an editor, other times it’s barely formed, simplified, and goes out in a tweet.
The stuff here at CTG is somewhere in-between. There isn’t really much of an editor. But at least I have the opportunity to expand on things here more than however-many-characters that other platform allows.
My favorite part of coming back has been connecting with old fans of the blog and welcoming new ones.
In terms of daily readership, the blog is nowhere near where it was at its peak (2015/2016) – but that’s okay. It’s definitely a little more niche and a little more tempered. Rebuilding is a slog, but it’s one that I enjoy.
Usually, this would be the spot where some announcement is made about an upcoming project or a big surprise.
You can expect more of the same. Thanks for being here for it!
Had this thought the other day as I continue to slog through rebuilding. When I pulled the plug in 2016, I was in a pretty good place. My Twitter/Facebook accounts had thousands of followers and just about every blog post got attention. Daily traffic to CTG was high. It was something I had built over five years.
And then zap – it’s all gone.
Well the blog is still here and has plenty of followers. And each day I am moving forward towards a goal of rebuilding.
The whole thing feels very similar to what happens when you beat a video game, and then are offered the opportunity to replay the game in “New Game+” mode. New Game+ is where you get to play the whole thing over from the beginnning, but you retain whatever skills, equipement, and experience you earned in the first playthrough. The experience is also easier because you know the rules of the game and have gotten pretty good. I know how to write, I know the world map, and I know which oracles to visit. It’s definitely starting over with an advantage. The goal of New Game+ mode is to explore the things you missed while getting another opportunity to enjoy the game.
But boy, it’s still a slog.
Just about every week there is some event that happens that connects social media and the Army, for good or for ill. I’m a true believer in social media. I love using it myself, I studied its use in social movements in college, and I believe that for all its flaws, social media is good for the Army and good for soldiers. Social media allows both the Army and its soldiers to “tell the Army’s story” to the American public, and further, I argue that it helps fill in some of the empty space that makes up the civilian-military divide.
A brief history
… I started to write my own “brief history” of the Army and social media, but then remembered that MAJ Crispin Burke (aka Starbuck, aka, Wings Over Iraq) wrote a good one at the New York Times At War Blog. So if you’re interested in that history, check it out.
How the Army has changed
The Army has struggled over the years to figure out if wants to embrace social media or wall itself in. Thankfully, after many fits and starts, the Army has chosen to embrace social media, and cautiously empowers soldiers to use it to tell the Army story. For its part, the Army has established a pretty impressive digital foothold (Facebook, Twitter, blog, etc.) Units across the force have their own digital holdings. While I’m sure lots of units out there are just “doing it” the Army actually has created guidelines on “how to do it” through the Social Media Handbook (3rd Edition). The handbook provides units and individuals the guidance they need on how to establish a social media presence for their unit or how to conduct themselves online as individuals. There are some specific rules governing a digital presence for units, but for individuals, following the UCMJ, not violating OPSEC, and using common sense is the best hedge for staying out of trouble.
Connecting worlds, bridging the civil-military divide
The thing that excites me most about social media is the way it allows outsiders of a specific community to inject themselves into that community and engage with it in a way that would normally be difficult or impossible. Interested in ballet but not a ballet dancer? A few minutes of searching and you can amass a small arsenal of blogs, Twitter accounts and Facebook pages to saturate yourself in the art. Whenever I find myself interested in a new topic, I usually start finding that community online as a way to quickly learn about it, and hopefully, connect to people who know what they’re talking about.
While the big Army is able to tell its story through its social media presence, individual soldiers like myself can engage with the larger public through blogs like this or on any other social media site. While military bases are normally walled off and secluded from major population areas, the internet is everywhere, and anyone can engage with soldiers who are out there and online. Interested civilians can follow me on Twitter or follow this blog and get an idea of what their soldiers are doing in a more personal way than just reading about it in the newspaper.
Of course, there are inherent dangers in this, just as there is when the military is coupled with social media generally. Some people will do dumb things. That is why anyone – especially soldiers – who choose to engage online need to do so with eyes wide open.
Top comment: “Every time i hear this video it reminds me that we’re all humans and sometimes we need to set aside our differences and live life. I salute these soldiers for taking time to make this video as they get little RR in the war zone. So the next time you see a soldier be kind and say “thanks” because it could be their last appreciation they hear from someone that’s protecting our freedom and liberty.”
A few years ago when I was still in college, I remember this video was released and it was getting shared across the internet. From the comments and reactions I saw from a lot of my peers in college, I got the impression that this was the first time they saw and thought of soldiers as human beings. That is, to most Americans – young people especially – the concept of the soldier is something abstract, something never seen or experienced. It’s something that happens in movies, video games, and newspaper articles. While many of my military friends chided the soldiers in the video for making us “look foolish” or for obviously having too much free time, I saw value in the video in the way it humanized the soldiers to a society who are largely unaware of what soldiers do or are doing. Plus, the whole idea of tough paratroopers dancing and enjoying a Lady GaGa song destroyed a ton of stereotypes.
The civil-military divide, that thing which gets lots of lip service of being something that needs to be addressed but little in terms of how to fix it. I’ve written about it before, and I’m of the mind that since we’re helplessly outnumbered by the American population, it falls on our shoulders to do our best to not wall ourselves in further and reach out the rest of country to help bridge the divide. Using social media is one way in which we can do that.
And, just for fun.