All the Domains: “Mobilizing public opinion and galvanizing the will”

mass effect first contact war garrus

Episode #102 of the Cognitive Crucible podcast. This one on the Marine Corps’ ‘All Domain Effects Team” (ADET) concept.

 ADETs are task-organized forces that integrate information capabilities with lethal fires to achieve effects in the forward operating environment across the competition continuum in support of joint, allied, and coalition forces. These teams are intended to provide a scalable, mobile, and lethal force capable of operating across air, land, sea, space, and cyber domains simultaneously. 

Episode #102, Cognitive Crucible Podcast

A discussion on the composition of the ADET teams starts at about the 14:00 minute mark, starting with the “inform and influence” team.

“People will be like, whoa, pause, how can you have those two working together?

Brian Schweers, ~14:15

He’s not wrong – people will be like “whoa, pause.”

And they shouldn’t be. If we’re not synchronizing and coordinating, then we’re doing it wrong.

What is “information awareness?”

“There is an overall lack of doctrine and taxonomy in the informational world to understand what does ‘informational awareness’ mean.

Yup. Different things to different people.

On “narrative.”

It’s plainly obvious, especially when we look at the Ukrainian-Russian war, how Ukraine has used the narrative to gain that international support. Mobilizing public opinion and galvanizing the will, realizing the narrative, is power.

Isn’t odd that we know what we mean when we use the term “narrative” but it isn’t actually anything baked into doctrine? How do you “do” narrative? What do we even mean?

I hear it every day. “We have to get the narrative right” or “we need to push the narrative.”

Ok, I know what you mean. But do you?

There’s a good vignette at the ~36:00 mark on how to leverage media rapidly in a tactical environment. The whole thing hinges on “release chains” and release authority. To get it right, there needs to be an understanding of what you might see and what you might do before you see it and before you do it in order to get the authority to execute into the right hands.

Finally, when asked where there is room for growth and what academic questions need to be answered:

How do you actually measure effects in the cognitive realm in the informational domain?

You know my answer.


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