Military Side Hustle

twins from cyberpunk after boxing match side hustle

Good episode for anyone interested in military side hustles. These are the projects that many in the military undertake that may complement the profession, but are not directly connected.

As Joe mentions in the podcast, someone can spend their nights and weekends doing any number of hobbies, most of which won’t cause anyone to bat an eye.

But if that hobby results in some kind of “observable” – there are some leaders who will view this as time wasted.

“Why are you spending all of your time on *that* instead of *this?*

From the episode, on the constant calls for innovation:

I think we see this a lot with calls for entrepreneurship inside the military – there are a lot of calls now for everyone to be an innovator and go disrupt, and we say that, but do we really mean it?

S3, Ep22: Mark Jacobsen – Growth Through Failure – From The Green Notebook

This reminds me of one of Colin Powell’s 13 rules:

“Be careful what you choose. You may get it.”

Leaders ask for more innovation all the time. The problem is innovation almost always means doing something a little bit different. It means being disruptive. It means coloring outside the lines.

In any large organization – especially the military – that is going to grind against the norm.

Leaders – especially those who have been steeped in the culture – need to take a deep breath and resist the urge to say “no” or “that’s not how we’ve done it before.”

Or my personal favorite: “Who told you to do that?”

Anyway, the episode is great. Especially if you are interested in pursuing your own side projects.

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The urge to “do something” and the need to be patient

the end from metal gear solid 3 aiming his sniper rifle

I’m forever catching up with my podcast queue.

I recently finished two IWI podcasts – one on the role of Air Force Special Operations Command (ep 44) and the other on counter-insurgency (ep 43).

A couple of things stood out.

The Air Force episode featured a discussion on the importance of measures of effectiveness. The crux of the argument was that it’s important to ensure we are measuring things to be certain that we are making progress, especially in messy little wars.

Nothing wrong with that. It makes sense.

But.

The conversation eventually meandered towards just how difficult that is to do. Often, there are no clean measures to determine if the needle is moving in the right direction. And this is often the case in small wars.

As such, smart young men and women contort themselves to put numbers on things where numbers don’t belong.

The military has become obsessed with measures of effectiveness, often shortened to “M-O-E.” Much of this is borrowed from business practices with a shady past and questionable conclusions.

But it is pervasive. A senior leader putting up his hand mid-brief and stating “Ok but how are we going to measure this?” while all of the other officers in the room turn to the briefer with a scowl is one of the reasons we have such a hard time doing anything anymore.

Asking “how are we going to measure it” sounds like a smart thing to ask. And it’s a great way to kill a good initiative.

Quantifying all of the great things that were achieved is also a great way to get a good evaluation.

As a result, we tend to do the things that are easily measured as opposed to the things that are actually effective.

Sometimes, we just know what will be effective. It’s a gut feeling that comes from education and experience.

The schoolyard bully doesn’t need to measure what to say to make the other kid cry; he just knows it. He knows the other kid’s psychic weak point.

He doesn’t need to measure it.

This is a subject I feel strongly about because this hyper-focus on MOE isn’t helping.

The second podcast, on counter-insurgency, featured a pointed short discussion on the limits of military power. What I loved most was Jacqueline Hazelton planting the flag on the source of many of our problems – leaders’ insistence that we “do something” in response to every emergency.

The immediacy of modern communications and the perceived political and social pressure that swells whenever something happens – especially if that something includes dramatic images – compels political and military leaders to “do something” in response.

“How are countering this?”

No one wants to “appear weak,” thus, we escalate, often doing the proximate thing we shouldn’t.


There’s a great short-expression in Arabic – فَٱصْبِرْ صَبْرًا جَمِيلً – which translates to “be patient with beautiful patience.”

We need much more of that.

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Flying the F-35 and making YouTube videos

a aircraft from a computer game

This was a different kind of Cognitive Crucible episode. Not really focused on information warfare, but information processing.

During this episode, after a couple war stories, US Air Force pilot MAJ Hasard Lee discusses how the F-35 is embedded with technology which tends to reduce operator cognitive load and maximize human sense making. Our conversation also touches upon “chair flying”–a mindfulness practice, human-machine interface, g-force effect on the human body, dehydration, along with other physical and mental training initiatives which may optimize for better peak performance. The conversation concludes with a brief discussion about Air Force COL John Boyd and the OODA loop.

#71 LEE ON THE F35 AND COGNITIVE LOAD

It’s an interesting episode – especially the vignettes about what it’s like to sit in the cockpit and do the work.

But I found myself more interested in the fact that MAJ Hassard Lee helms an incredibly impressive social media empire. Check out this video below from his YouTube page (175k subscribers).

I find this interesting because he’s not alone. If you start poking around, there are lots of these military-themed influencer pages across the services.

I’m in my own little Army bubble but there is so much more of this going on out there.

It’s refreshing to see, and whether we like it or not, it’s the future.

The ease and comfort that younger generations have with “putting it out there” isn’t a fluke.

You can rage against the machine and fail, or embrace it and win.

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PRC Info-Ops – in their own words

Wow.

Written by the PRC’s National Defense University (NDU) faculty, with assistance from the General Staff Operations Department and the Academy of Military Sciences, this text contains instructional material for NDU Commander’s Course, Staff Officer, and PLA-wide Information Operations Advanced Studies Courses. Forward looking, and deliberately very comprehensive on concepts of information operations at the campaign level in the joint form, the 2009 edition contains extensive review/revisions from its previous publications.

In Their Own Words: Lectures on Joint Campaign Information Operations

What a great project. This stuff is out there and available. This is professional development. It’s not necessarily going to be a “fun” read or one that you need to do.

But if you’re a professional, it’s one that you absolutely should do.

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Army and Air Force, working together (in information warfare)

a world war 2 era poster about the army air force

New article up at MWI on the importance of bringing service-specific IO folks together in training and operations.

There are so many reasons to bring together the different IO stakeholders across the services. And while the below is the last reason, I actually think it might deserve top-billing.

If nothing else, even just the unique qualities everyone brings to the fight based on their respective service’s culture enables joint access to potential capabilities and personnel that might otherwise be missed or overlooked.

Breaking Out of Our Silos, Modern War Institute

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VR gaming to combat suicide

I love this.

“The unique part of this VR training is that it’s voice-activated, so you’re required to say things out loud that maybe you’ve never had to say before,” said Master Sgt. Shawn Dougherty, a VR training facilitator at Travis, in a press release. “Actually saying phrases like ‘do you have a gun in the house’ or ‘are you thinking about harming yourself.’ We’ve seen over this week, even with squadron leadership, saying uncomfortable phrases like that, they actually say them quieter than other phrases that they’re more comfortable with. “ Dougherty said the training is helpful because it allows airmen to “get those reps” asking those questions so that they are more familiar if they have to ask them in a real-life situation.

The Air Force is using virtual reality to try to stop its suicide epidemic

This, in my opinion, is way better than simply being on the receiving end of another suicide awareness brief. Gaming has a role in training.

This generation is a generation of gamers. We have the tools and the technology to be more interactive. This is a step in the right direction.

Reps, reps, and more reps.

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