I’m forever catching up with my podcast queue.

I recently finished two IWI podcasts – one on the role of Air Force Special Operations Command (ep 44) and the other on counter-insurgency (ep 43).

A couple of things stood out.

The Air Force episode featured a discussion on the importance of measures of effectiveness. The crux of the argument was that it’s important to ensure we are measuring things to be certain that we are making progress, especially in messy little wars.

Nothing wrong with that. It makes sense.

But.

The conversation eventually meandered towards just how difficult that is to do. Often, there are no clean measures to determine if the needle is moving in the right direction. And this is often the case in small wars.

As such, smart young men and women contort themselves to put numbers on things where numbers don’t belong.

The military has become obsessed with measures of effectiveness, often shortened to “M-O-E.” Much of this is borrowed from business practices with a shady past and questionable conclusions.

But it is pervasive. A senior leader putting up his hand mid-brief and stating “Ok but how are we going to measure this?” while all of the other officers in the room turn to the briefer with a scowl is one of the reasons we have such a hard time doing anything anymore.

Asking “how are we going to measure it” sounds like a smart thing to ask. And it’s a great way to kill a good initiative.

Quantifying all of the great things that were achieved is also a great way to get a good evaluation.

As a result, we tend to do the things that are easily measured as opposed to the things that are actually effective.

Sometimes, we just know what will be effective. It’s a gut feeling that comes from education and experience.

The schoolyard bully doesn’t need to measure what to say to make the other kid cry; he just knows it. He knows the other kid’s psychic weak point.

He doesn’t need to measure it.

This is a subject I feel strongly about because this hyper-focus on MOE isn’t helping.

The second podcast, on counter-insurgency, featured a pointed short discussion on the limits of military power. What I loved most was Jacqueline Hazelton planting the flag on the source of many of our problems – leaders’ insistence that we “do something” in response to every emergency.

The immediacy of modern communications and the perceived political and social pressure that swells whenever something happens – especially if that something includes dramatic images – compels political and military leaders to “do something” in response.

“How are we countering this?”

No one wants to “appear weak,” thus, we escalate, often doing the proximate thing we shouldn’t.

There’s a great short-expression in Arabic – فَٱصْبِرْ صَبْرًا جَمِيلً – which translates to “be patient with beautiful patience.”

We need much more of that.

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