Stories versus Arguments

Good article up at Small Wars Journal on storytelling and narratives versus rational arguments.

This is a bit nerdy and in-house PSYOP stuff.

The Campfire v. the Podium: the Persuasive Power of Storytelling

The Campfire v. the Podium: the Persuasive Power of Storytelling | Small Wars Journal

I love the author’s use of a Ghostbuster’s scene to open the argument and drive the point.

I completely agree with the author – narratives and stories – are way more effective than rational arguments in getting people to move in a direction. It is tried and true. System 1 versus system 2.

Often, we tend to overthink things.

You want simplicity? Think Pedro running for president.

“If you vote for me, all of your wildest dreams will come true.”

All you have to do is fill in the rest.

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“Psychological” isn’t a dirty word

Really good thread on this the other day.

Friends of the blog Matt Armstrong and David Maxwell chimed in as well.

As a society (especially in the West), we have elevated anything having to do with the human brain to an almost sacred position. It is often said that it is easier to put a “warhead on a forehead” than it is to put an idea between someone’s ears.

My sense is that this aversion comes from a fear that attempting to influence using any kind of “technique” is somehow morally or ethically repugnant or dishonorable.

This, of course, is silly. We use these “techniques” every day. If we can use non-lethal methods to gain advantage in competition, change the tide in battle, or ultimately lessen suffering in war, shouldn’t we?

I also think there is an underlying fear born of conspiracy theory and pseudoscience that any form of influence is an attempt at ‘mind-control’ or ‘brain-washing’ – terms that have no basis in reality.

To Cole’s point, the constant word-shifting – psychological to informational – isn’t helpful. It’s an attempt to sanitize the effort, but only works to strip it of its essence. Everything we do is inherently a human endeavor. As such, there are psychological aspects at play and we should take them into account.

The more we try to avoid that, the less effective we will be.

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PSYOP, PSYOP, everywhere

Just a quick post to point out that I’ve seen PSYOP leaders making the rounds this past week on at least two separate podcasts.

First, from the Cognitive Crucible / PSYWAR Podcast:

This is a very special dual release episode of the Cognitive Crucible. Our friends over at the PSYWAR podcast are also releasing this via their channel. During this episode, IPA founding member, Austin Branch, is joined by COL Jeremy Mushtare, who commands the US Army’s 8th Psychological Operations Group. Jeremy discusses PSYOP manpower matters and then Austin contrasts roles and responsibilities between PSYOP soldiers and FA30s who tend to be more on the staff integration side of information operations. Then, the discussion turns to cognitive security partnerships, competition below the level of armed conflict, and initiatives.

About the PSYWAR Podcast: Cognitive Crucible listeners can follow this link and check out the PSYWAR podcast. The PSYWAR podcast demystifies psychological operations, informs soldiers about how they can join the PSYOP regiment, discusses the future of Information Warfare, and sprinkles in some cool war stories.

And then, quite boldly, COL Jason Smith and COL Jeremy Mushtare (4th and 8th PSYOP Group Commanders) joined US Army WFT Nation radio for a discussion on PSYOP. I haven’t listened to this one yet, but looking forward to it.

It is refreshing to see this increased appetite for getting out there and telling the story. There’s a lot of good work being done and there’s no reason to be shy.

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PSYOP Deep Dive: PSYOP and the Shining Path

The PSYWAR podcast recently hosted Special Forces Warrant Officer Jason Heeg who researches the Shining Path’s use of psychological warfare in Peru. It’s a deep-dive that also gets into how the Peruvian government employed PSYOP to counter the Shining Path. It’s a great discussion on a niche topic.

To date, the PSYWAR podcast has mostly focused their episodes on paths to joining PSYOP and personal experiences of current PSYOPers. This was a refreshing departure and I hope they do more like this in the future. It’s especially great to hear perspectives (on PSYOP) from folks outside of the PSYOP bubble.

Here is the link to one of Jason’s articles from Special Operations Journal. From the abstract:

Psychological operations are an important component of special operations campaign planning. It is critical for military commanders and staffs to understand the propaganda of the opposing side. This article examines a compelling example of how terrorist organizations use ideology to justify political violence. Unconventional warfare and psychological operations practitioners will be interested in how the Shining Path employed political indoctrination to establish its cadres and build support among the rural and urban masses. What follows is an in-depth look at the Shining Path’s psychological warfare campaign against the people and government of Peru from 1970 to 1992.

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