This isn’t about Twitter

likes get likes death stranding

I had some positive feedback this week on a nearly decade old post about social media and my desire to use it less.

Just about everyone has a relationship with social media these days. It’s an evergreen topic. You can always write about social media the way playwrights can always write plays about the theater.

For those who use social media daily – which seems to be most people – there is an undying curiousity to know “what it’s like” to pull the plug.

I did it for over four years. No Facebook, no Twitter, no blog.

What changed?

Not much, really.

As I summed it up in the post:

The truth is, when it comes to social media and whether you’re on it or not, nobody really cares. The thing people notice most about social media is their own presence in it – not the lack of someone else’s.

What I missed mostly was having this space – here on this site – to write and reflect. Social media, in all of its forms, but especially Twitter, is mostly a place to get the word out. Or at least, that’s how I prefer to use it these days.

I don’t like the performative nature of threads.

I don’t like the addictive quality of shortform video, designed to keep you hooked without imparting anything useful.

And I don’t like the general toxicity of the platform.

Attention is easy: Be outrageous. Be mean-spirited.

Burn bridges, name-names.

If you’re not careful, you can easily get caught up in it and start thinking that being there is the point. Chasing likes, follows, and retweets becomes a kind of score that no one really cares about.

For me, it’s not worth it. This isn’t about Twitter.

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Learning the right lessons

george bush jr. looking at vladmir putin

There is a lot I object to in this article. Much of it is too simplistic.

But the gist is on point.

Yes, American motives were nobler. Yes, American methods were less brutal (most of the time). Yes, there were many other differences between the conflicts. But on a strategic level, the broad similarities are striking. This means there are several important lessons to be learned from recent American military history—but only if that history is looked at from the enemy’s perspective, not Washington’s. Because it was the enemies who won.

Gideon Rose, The Irony of Ukraine: We Have Met the Enemy, and It Is Us

If we had invaded Iraq in 2022 instead of 2003, we would be facing a lot of the same problems the Russians are facing today.

Pay attention, sure.

But it’s important to learn the right lessons.

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There’s always a choice

a very dark darth vader side view

I love tales of redemption.

Darth Vader is consistent throughout the original three films. He’s the villain. He is a machine. He does the bidding of the emperor and he gets things done.

But in the end, he makes the choice.

This scene has always stuck with me. Despite wearing a helmet, you can sense the emotion and the hand-wringing taking place in Vader’s head as he looks back and forth between Luke and the Emperor.

The universe is speaking to him, and he’s finally listening.

And then he makes the choice.

It is freeing.

It’s never too late. There’s always time to change, to decide.

We all have something we’re waiting to do. We’ve gone back and forth on it forever. It takes real courage to decide.

But it can be done.

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Reflection Partners

a mountain reflecting in a lake

Another good one from FTGN.

Joe and Cassie talk about the power of reflection and what got in the way of realizing its benefits earlier in their careers. They also share the story behind their recently released book, My Green Notebook: “Know Thyself” Before Changing Jobs. 

S3,Ep12: Cassie Crosby- Reflection for Busy Leaders

What I found most interesting about this one was the story and the history between Joe and Cassie.

This is such a small profession, and the pool of folks that dare to write (or podcast, or make videos) to ‘extend their influence beyond the chain of command’ is even smaller.

I’ve written about reflection before – and this whole blog (and newsletter) is an exercise in reflection.

But it feels like “small r” reflection. What they’re going after is “big R” Reflection.

They’re attempting to crystalize the process into something you can do as you change jobs to truly capture lessons learned and use them to grow – not just pontificate and move on.

As they discuss in the episode, there were so many opportunities missed because they lacked the process. And it is only when they were sitting there at their bunks at BCAP that they started to realize it.

What if you started earlier? What if you went through the process at the end of every assignment?

That’s what they’re going for.

And while I’m not sure this was part of their intent for the episode, it’s clear to me that both Joe and Cassie are reflection partners. I’m not even sure what that is yet, but it feels like it’s something that’s not quite mentorship and not quite just friendship. Through their work and effort, they enjoy a heightened reflective experience that I don’t think many of us experience.

It’s kind of like that peer at work who ‘gets it’ the same way you do. The one who goes out with you for a long lunch where you figure it all out.

Only this is a bit more professional. It’s good to have that peer.

Anyway, I’ve still got about six months before my next job change, but I plan on running their process when I get there.

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Picking up brass with a Green Beret

soldiers picking up shell casings while wearing gloves

The first time I met someone from special forces was on a MOUT site at Fort Bragg back when I was a Private. We were the OPFOR for some green berets.

They had simunitions, we had paintballs.

There are three things I remember about that training:

  1. They were good – all of their movements were crisp and professional (I kept getting shot before I event saw anyone)
  2. They were older – like, way older. I was probably 19 at the time. They all looked to be in their mid-30s or early 40s.
  3. They were humble – story below.

At the end of one of the training days, we were under the stars with white lights picking up brass from the exercise. We had a platoon of infantrymen from the 82nd there, but every member of the SF team was out there picking up brass with us.

I remember plucking brass off of the concrete and dropping it into my helmet while a Segreant First Class next to me told me about Special Forces, the training, and the mission. He told me about the different schools he hasd gone to. He told me how he speaks a foreign language as a job requirement. He told me about trips to South America and working with partners.

All of that was cool, but it’s not what struck me.

The thing that struck me was the fact that he was out there picking up brass. He wasn’t above it. It displayed a professional maturity I wasn’t accustomed to yet – my experiences to date had been infantry training and being a new soldier in the 82nd.

Picking up brass was something privates did while the platoon leadership waited.

This was something different.

Something to admire.

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“Doing” email is the illusion of work

mail icon iphone red notification

This post isn’t actually about email. It’s about learning.

But one of the things I learned a long time ago is that email isn’t work.

It’s the illusion of work.

You read email. You sort email. You delete email. You write email. You send email.

It feels like work. But it’s actually close to the equivalent of shuffling papers around on a desk. It’s moving information.

It feels good to clear out the inbox. It is relatively easy and it is something we can see.

But it is rarely someone’s job to manage an inbox. More likely than not, your job has nothing to do with email. Yet it is where we spend a whole lot of time, convincing ourselves this is what it is all about.

I’ve been feeling this way lately when it comes to learning. As life gets busier, it is easy to just keep tweaking productivity systems to expand your personal bandwidth and squeeze out just a tiny bit more productivity.

Task lists, calendars, timers. It’s all good. It helps.

But, there are only so many hours in a day and we have only so much attention. Where is the learning coming from? Are we still learning?

This reflection comes partly from listening to a recent podcast where the guest spoke about the need to further retool his schedule to ensure there is built-in time for learning.

And by learning, I don’t mean reading and sharing articles or listening to podcasts.

I’m talking about dedicated study. Intense reading. Practicing skills. The things that you cannot do in “moments in-between.”

If you read this morning’s newsletter, you know this is on my mind. I haven’t figured it out yet. My hunch is that if we think just because we’re doing okay and can continue to grind that this means we are still growing, we’re wrong.

In the same way that losing weight and keeping weight off becomes more challenging as we age, I think there is a related challenge when it comes to learning and growth.

If we really want to learn and grow, we have to challenge our own assumptions about what is still important. What can we move to open up a dedicated hour a day to just reading? Or language study? Or coding? Or an instrument?

Reading and listening to “stuff” – even good stuff – is the illusion of learning. It’s good, but it is no replacement for the deep work required to actually improve.

I’ll let you know if I figure it out.

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GWOT Hangover: “I’ll take it from here”

I'll take it from here
I'll take it from here
Not sure of the origin of this cartoon – but it was everywhere in the military in the weeks following 9/11. Our company armorer had it posted right there at the weapons cage.

We’re in the deluge of 9/11 reflections. Articles, documentaries, ceremonies, and tweet storms. It’s everywhere.

And it should be.

I find myself wanting to do nothing but engross myself in all of them while also avoiding every last one.

Over the past few weeks, I’ve thought a lot about if I have anything useful to add.

I’m not sure that I do.

I’ve written about my experiences in and around 9/11 – a lot. I’m from New York City. My father worked for the FDNY. I joined the Army just before 9/11 and it happened while I was at jump school. My entire military and academic career has been wrapped up in what happened, why, and our response to it.

That’s all personally interesting, but it’s not that different from most folks I serve with. There are variations of intensity and experience, but it’s all very similar.

Instead of thinking about what it all means for me, I’ve been spending a lot of time thinking about what it means for us.

9/11 was a psychological weapon of mass destruction.

It shocked us into action and overreaction. It was a power-punch directly to the forehead. We were shook.

Do you remember this video (2003) of Tom Friedman discussing our reaction to 9/11?

We need to see American boys and girls, going house to house, from Basra and Baghdad, asking ‘what part of this sentence don’t you understand?‘”

Watch the video. It’s angry. It’s absurd. It’s counterproductive. I don’t agree with the argument.

But I also remember this sentiment being the feeling in the air in the days, weeks, and years directly after 9/11. It didn’t matter what was logical. It mattered how we felt. We made decisions and we carried them out.

Then twenty years goes by.

When I think about 9/11 now, I don’t really thinking about 9/11 at all. What I think about is the GWOT effect.

What I think about is the burning desire to help, to marshal that patriotism into action and churn, and churn, and churn. And have it come up empty.

“To be sent overseas to divide by zero.”

I’ve seen men and women of all ranks and in all different jobs throw themselves into the fire only to get burned.

What began as a mission of justice became something much grander.

So here we are.

Twenty years is a long time.

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The GWOT Effect

the gwot effect

I’ve seen it, and I can explain it, but I never heard it put that way before.

“I saw the best minds of my generation sent off to divide by zero.”

It instantly makes sense.

What he’s talking about is the “GWOT effect.” Incredibly smart and passionate Amerians sent overseas to “win.”

You see it at all levels – from the soldiers on the ground to the Generals in the Pentagon.

If we could just find the right strategy, the right force mix, put the right nouns and verbs in the right order.

If we could have just – one – more – year – we can turn this thing around.

A few years ago, I saw the “GWOT Effect” perfectly captured in the back-and-forth between Brad Pitt and TIlda Swinton’s characters in the 2017 film War Machine. In it, General “McMahon” is briefing a pool of politicians on the strategy to win the war. It’s a brief he is used to giving because he’s done it over and over and over again – to soldiers, to staffs, to politicians, and to the media. He’s good at it. And people believe him. But here, in this one, he is challenged (Note: I couldn’t find the clip, so the dialogue will have to do – source).

German politician:  General, the US invaded Afghanistan because of the al-Qaeda attacks on September 11th. This is correct sir?

General: Yeah.

German politician: You have been speaking to us now for 45 minutes and yet in all of that time you have only mentioned al-Qaeda once. Your own vice president has advocated a much smaller and simpler counterterrorism approach to incapacitate what is estimated to be a little more than 100 al-Qaeda fighters that still remain in Afghanistan to refocus on what it was that started this war in the first place.

General: Ah.

German politician: Your analysis of the insurgency there suggests to me there is no monolithic Taliban.  You are spread over the entire country. You are fighting 1,000 separate battles with locals whose principal ideological position would seem to be simply that they don’t want foreign soldiers in their village. And that, General, you must know, is a war you will never win.

General: Ah. Uh, with all due respect, ma’am. Uh I must beg to differ. I firmly believe, having traveled to all corners of the country, having spoken with many people from many walks of life . . . that what these people want is the very same thing that you and I want. Hmmm?  Freedom, security, stability, jobs.  Progress is being made. Real Progress. But challenges do remain.

German politician: Yes, I understand all of that, General. And . . .and , please let me say quite sincerely that I do not question the goodness of your intent. I have been listening to you here this morning, and, uh. . . I believe you are a good man. I do. What I question is. . . your belief in your power to deliver these things that you describe. I question your belief in the power of your ideals.

General: Ah, well. . .

German politician: I think what I am trying to say, and I apologize, General, if this is sounding impolite, but I question your sense of self.

General: I appreciate your commentary. I do. But I have a job to do.

German politician: Yes, I understand, And I also have a job to do. And I’m trying to do mine. As an elected representative of the people of Germany, it is my job to ensure that the personal ambitions of those who serve those people are kept in check. You have devoted your entire life, General, to the fighting of war.  And this situation in Afghanistan, for you, it is the culmination of all your years of training, all your years of ambition. This is the great moment of your life.

General:  Well. . . .

German politician: It’s understandable to me that you should have, therefore, a fetish for completion to make your moment glorious. It is my job, however, to ensure that your personal ambitions are not entirely delusional and do not carry with them an unacceptable cost for everybody else.


Of course we are going to try to win. That is the task. But there does come a point where it all seems to get a bit out of hand.

There’s another scene from War Machine that captures this idea. It’s a scene lifted almost directly out of the Michael Hasting’s article which the movie is based on. General McMahon is traveling Afghanistan, explaining to troops how to win the war.

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“Just In Time” Information Management

sniper team on top of a humvee
Army photo by Spc. Andrew McNeil (link)

You may be familiar with “Just In Time” inventory or manufacturing. This is the business strategy that aims at reducing the amount of time product is in storage or on a shelf. This is done by working towards hyper-efficiency across all aspects of a business. Parts, material, and labor are right where they are at precisely the time they need to be.

On at least one occasion, I’ve heard this concept used in the context of knowledge workers – and we’re all pretty much knowledge workers these days.

Instead of manufacturing, we apply the same idea to information. Our management systems allow us to delay accumulating more information until the precise moment it is needed, and we can be reasonably sure that it will be there when we need to retrieve it.

Calendars, task trackers, productivity apps, and management systems allows us to move through a day more efficiently. When we come to a point where we need to make a decision, we can retrieve the infromation we need, usually pretty quickly.

If we are comfortable with uncertainty and ambiguity, we can focus our attention on the things that matter right now and delay work on future problems until we absolutely must.

Have you ever scheduled a meeting and then reviewed your notes a couple of minutes immediately prior? Then you have already put this idea into practice.

This system allows us to do more (and better), but it also depends heavily on flawless execution from a living person. The technology will rarely fail – but there still needs to be a person there to pull the lever or hit the button at just the right time.

When running effectively, ‘just in time’ systems can supercharge productivity. But without constant attention, they can fail spectacularly.

Time, attention, and energy are all finite resources.

My personal management system has slowly been creeping towards a ‘just in time’ one. I actually really like it – it does allow for more. It’s a way to squeeze just a little bit more out of a productivity system.

In fairness, it comes at the cost of a near-constant low hum of anxiety, as there is always something coming on the horizon that is unsettled.

If this stuff interests you, I’d recommend signing up for the monthly newsletter. I tend to pontificate about planning from time to time.

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