(More) Social Sciences as Sorcery – vague associations

Related: the weaponization of benign information.

On the other hand, the advertisers have amply demonstrated that you can influence people’s attitudes much more effectively by playing on vague associations of images
than by sober logical arguments. The futility of the latter as a method of swaying the masses had already been recognized by Aristotle in his Rhetoric.

Stanislav Andreski, Social Sciences as Sorcery

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