The Truth Sandwich

Last week I wrote about the illusory truth effect – the psychological phenomenon wherein a lie that is repeated – even in refutation – is more likely to be remembered than the truth.

It turns out that there is a counter to this – the “truth sandwich.”

How to use it?

  1. Start with the truth. This is the frame.
  2. Introduce the lie – clearly stating that it is a lie.
  3. End with the truth.

It doesn’t always work. Especially if the recipient is no longer engaging in critical thought.

But for those who might be swayed, those who are still among the few willing to be wrong from time to time, it may nudge them towards the truth.

In the race to correct false information, the lie often gets too much air. You have to frame it in the right way.

And even then, most of the time the lie is not even worth refuting. Patience and trust will win the day.

Leaders – especially military leaders – need to suppress the urge to “do something” all the time.

“How are we countering this!?” screams the agitated military leader.

“We’re not, sir. It’s nonsense. And it will pass.”


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