I don’t have much to say about this, other than I’m not a fan of the phrase “getting after it.”
I’ve seen it used too often in briefs as a cheap way of not explaining what is actually happening and instead leaning heavily on an inference that good work is being done, but it’s just kind of hard to explain.
Worse, I’ve seen commanders watch someone brief them, seemingly perplexed or confused, and then have that confusion wash away when the briefer attests that they’re “getting after it.”
Getting after what?
It’s a term that seems to make more sense describing a fitness enthusiast’s zeal for exercise than a complex military operation.
This is also a relatively new term. I don’t know if it originated in the military, but it’s all over the place now.
It’s only a matter of time until someone makes a military movie titled “Getting After It.”
You can add this to other terms that stand in for things that require nuanced explanations, like “setting conditions.”
Enjoy these posts? Enter your email below to join the monthly newsletter.