It’s action, not information, that matters in IW

No, we're not "getting our asses kicked" in the information environment.

I’ve got so much more to say about this, but for now, this will have to do.

No, we don’t “suck” at information warfare.

Just because someone else out there – some adversary – can slap some memes together doesn’t mean that we’re “getting our asses kicked in the information environment.”

If you hang around the IW circus long enough, you come to realize that what actually matters are the actions and events that take place in the real world – not the flashy media that comes along with it – or behind it.

Oh, it can certainly move the needle – and it can serve as an accelerant.

Too much of a focus on pure information operations means you’re just spouting propaganda – in the worst sense of the term. That is, words and images without real meaning.

Like I said, I’ve got more to say about this and it’s on the list of things to do. I’ll get there.

In the interim, I’d urge you to push back when someone states categorically “we suck at IW.”

It’s very easy to say that we’re not good at something and be praised for it, and then go on about how we have to “do better.”

Do better how? Give me an example.

They usually don’t know what they’re talking about.

Enjoy these posts? Follow me on Twitter and sign up for the monthly newsletter.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s