Have you noticed that when you watch the news these days (if you watch the news at all) the most inane things will be presented as important enough to deliver to an audience of millions of people? Cars falling off bridges, close encounters with dangerous animals, fights at restaurants in cities far away, and on and on.
Because there is video.
This isn’t new. As humans, we have a bias towards imagery, especially video. We want to see it.
But with the proliferation of smartphones – just about everyone has a recording device in their pocket – the opportunity to capture excting events has ballooned.
Video is engaging. Video is emotional.
Often, while watching the news, I’ll get sucked into whatever is being shown to me and have to remind myself that this is only news because someone captured it on their smartphone. The national news would not waste the precious seconds reporting to me the facts of a bear attack in Wisconsin without video of the encounter – no one cares.
It’s just something to think about if you find yourself getting charged up about something you see on television (or online). Would you actually care if someone told you about the event or you read about it in the newspaper? Or do you only care because you were able to see it?
And does that distinction matter?
I think it does.
Enjoy these posts? Enter your email below to join the monthly newsletter.