A deep-dive on where we’ve been and where we are in regards to big-picture political warfare/public diplomacy.
I appreciate Matt’s insistence that it’s not about pulling the right “info-ops” lever or restructuring organizations, but having a clear strategic vision of where we’re going – a “commander’s intent.” With that, everyone can move in the right direction. We have the tools and we have the talent – we just need to know where to go.
If there is a strategy or something resembling a strategic vision, in other words, the president knows what we want tomorrow to look like and has a baseline understanding of the costs we are willing to pay and the costs we are willing to extract from adversaries (and allies), then there is a “page” for everyone to get on to (ie “commander’s intent”). Centralized orchestration breaks down quickly as the buck is passed and sign-offs are required. Along with a commonly understood goal (or goals), we need to tolerate risk so risk avoidance does not continue to have the priority. These are all products of leadership, or lack of leadership.Neglected History, Forgotten Lessons: a presentation and a discussion – MountainRunner.us
The post features an extended question and answer portion at the bottom. Worth reading if you are confused (and you are – I know I am) about the Smith-Mundt Act, the US Agency for Global Media (formerly BBG), and what the heck we’re even doing anymore.