This post is part of a series that attempts to add something to the “platoon leader advice” category beyond the typical “be good at everything at all times and you’ll be fine” variety. The intent is to provide more specific (and obscure) advice.
An interesting aspect about military culture is the zeal commanders have for their current unit. While it’s always a little tongue-in-cheek (because how can it be possible for each successive unit to be the BEST they’ve ever served in), when done well, it really is internalized. You can tell when a leader really loves their unit and is giving it their all. That leader wants their subordinate leaders to share that same enthusiasm.
Which is why you should buy your unit coffee mug.
One of the first things I did upon arriving to my last unit was visit our museum (which is good advice in its own right). At the gift shop, I bought a stainless steel coffee mug. pictured above and on the right, nestled gently into a space in my MRAP during a mission in Afghanistan in 2014.
From day one in the unit, I had that coffee mug, emblazoned with our unit logo. It went with me to the field, to the National Training Center, to Afghanistan, to Dallas-Fort Worth for funeral honors, and I still drink out of it every day.
On multiple occasions, officers and NCOs would ask me where I got the mug. They liked it, and were always surprised that it was sold at our very own gift shop.
Besides the fact that carrying a coffee mug is good Army practice ( if the Army is there, coffee is too), choosing to identify further with your unit beyond what is required sends a signal to your soldiers, peers, and leaders that you support the unit. Simply buying the mug doesn’t necessarily “do” anything – you can buy all the unit swag available and be a terrible leader.
But, buying the unit coffee mug is a very simple way of displaying that “you’re in.”
You have to drink your coffee somehow, you might as well do it with a purpose.