A couple of weeks ago, I came across this short documentary at Vice about the guy who made millions of dollars in quarters selling small plastic figures in New York supermarkets. They were called “Homies,” and in the early 2000s, they were wildly popular in New York City.
In March 2003, I deployed to Iraq. My mother worked at a supermarket at the time, and like most supermarkets, it had quarter machines near the exit. One of these machines kept “Homies.”
My mom would send me care packages full of the things I asked for – magazines, food, video games – and then drop in a handful of Homies. It was a strange thing to pull out of a box in Baghdad, but for some strange reason, they became popular in my platoon. I handed them out as I got them and guys set them up around their sleeping area or kept them in their pockets for good luck. A few guys taped a homie to the front sight post of their rifles until someone yelled at them for it.
It was strange to see this documentary, with the guy that once hit it big with his homies now struggling to pay his Verizon bill. Meanwhile, Iraq too has fallen apart, struggling to keep the lid on a dangerous extremist march on Baghdad.